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Penjenamaan merentasi sempadan : panduan pemasaran jenama global

Menggariskan implikasi strategik penjenamaan komunikasi seluruh dunia dan kesan sosioekonomi ke atas syarikat

Main Author:	Gregory
Published:	Kuala Lumpur: Institut Terjemahan Negara Malaysia, 2007.
Subjects:	Brand name products -- > marketing

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