Blue ocean strategy : how to create uncontested market space and make the competition irrelevant

Presents a proven analytical framework to cretae powerful leaps in value innovation for both the firm and the buyer

Main Author: Kim
Other Authors: Mauborgne,
Published: Boston: Harvard Business School Press, 2005.
Subjects:

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Call Number: 658 802 KIM
Accession Item Category Format Status Notes
0000038981 Open Shelf Book AVAILABLE