Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
Presents a proven analytical framework to cretae powerful leaps in value innovation for both the firm and the buyer
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| Published: |
Boston:
Harvard Business School Press,
2005.
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Resource Center
| Call Number: |
658 802 KIM |
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| Accession | Item Category | Format | Status | Notes |
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| 0000038981 | Open Shelf | Book | AVAILABLE |