Blue ocean strategy : how to create uncontested market space and make the competition irrelevant

Presents a proven analytical framework to cretae powerful leaps in value innovation for both the firm and the buyer

Main Author: Kim
Other Authors: Mauborgne,
Published: Boston: Harvard Business School Press, 2005.

Resource Center

Call Number: 658 802 KIM
Accession Item Category Format Status Notes
0000038981 Open Shelf Book AVAILABLE