Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
Presents a proven analytical framework to cretae powerful leaps in value innovation for both the firm and the buyer
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Boston:
Harvard Business School Press,
2005.
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| Summary: | Presents a proven analytical framework to cretae powerful leaps in value innovation for both the firm and the buyer |
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| Physical Description: | 240p.; 24cm.. |
| ISBN: | 1591396190 |