Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
Presents a proven analytical framework to cretae powerful leaps in value innovation for both the firm and the buyer
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Boston:
Harvard Business School Press,
2005.
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| 005 | 20080115090000.0 | ||
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| 090 | 0 | 0 | |a 658.802 |b KIM |
| 100 | 1 | 0 | |a Kim |
| 245 | 1 | 0 | |a Blue ocean strategy : |b how to create uncontested market space and make the competition irrelevant |c W. Chan Kim, Renee Mauborgne. |
| 260 | 0 | 0 | |a Boston: |b Harvard Business School Press, |c 2005. |
| 300 | |a 240p.; |c 24cm.. | ||
| 520 | |a Presents a proven analytical framework to cretae powerful leaps in value innovation for both the firm and the buyer | ||
| 650 | 0 | 0 | |a New products |
| 650 | 0 | 0 | |a Market segmentation |
| 700 | 1 | 1 | |a Mauborgne, |h Renee |
| 999 | |a 0000038981 |b Book |c Open Shelf |e Resource Center | ||