Persuasion in the media age

Main Author: Borchers, Timothy A.
Published: Boston: McGraw-Hill, c2002..
Subjects:
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020 0 0 |a 0767415418 (pbk.)  
050 0 0 |a P301.5.P47 
090 0 0 |a 302.2301bBor  
100 0 0 |a Borchers, Timothy A.  
245 0 0 |a Persuasion in the media age   |c Timothy A. Borchers.. 
260 0 0 |a Boston:   |b McGraw-Hill,   |c c2002.. 
300 |a xxiv, 472 p.:   |b ill.;   |c 24 cm.. 
504 0 0 |a Includes bibliographical references (p. 446-456) and index. 
650 0 0 |a Persuasion (Rhetoric)  
650 0 0 |a Mass media.  
999 |a 0000032506  |b Book  |c Open Shelf  |e Resource Center