Description: Persuasion in the media age

Main Author:	Borchers, Timothy A.
Published:	Boston: McGraw-Hill, c2002..
Subjects:	Persuasion (Rhetoric) Mass media.

Physical Description:	xxiv, 472 p.: ill.; 24 cm..
Bibliography:	Includes bibliographical references (p. 446-456) and index.
ISBN:	0767415418 (pbk.)