Age of propaganda : the everyday use and abuse of persuasion

tactics used by political campaigners, sale agents, advertisers, demagogues and others take advantage of the emotions.

Main Author: Pratkanis, Anthony R.
Other Authors: Aronson, Elliot.
Published: New York: W.H. Freeman, 2001..
Edition:Rev. ed..
Subjects:
Summary:tactics used by political campaigners, sale agents, advertisers, demagogues and others take advantage of the emotions.
Physical Description:xv, 416 p.: ill.; 24 cm..
Bibliography:Includes bibliographical references (p. [357]-397) and index.
ISBN:0716731088 (pbk. : alk. paper)
0716728621 (alk. paper)