Strategic communications management : making public relations work

Main Author: White, Jon.
Other Authors: Mazur, Laura.
Published: [London] Economist Intelligence Unit Reading, Mass.: Wokingham, England: Addison-Wesley Pub., c1995..
Series:The EIU series
Subjects:
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090 0 0 |a 659.2   |b WHI 
100 0 0 |a White, Jon.  
245 0 0 |a Strategic communications management :   |b making public relations work   |c Jon White, Laura Mazur.. 
260 0 0 |a [London]  |a Economist Intelligence Unit  |a Reading, Mass.:   |b Wokingham, England:   |b Addison-Wesley Pub.,   |c c1995.. 
300 |a xvi, 277 p.;   |c 24 cm.. 
440 0 0 |a The EIU series 
504 0 0 |a Includes bibliographical references (p. 269-271) and index. 
650 0 0 |a Public relations --   |x Corporations --   |x Case studies.  
650 0 0 |a Corporations --   |x Public relations.  
650 0 0 |a Communication in management.  
650 0 0 |a Corporate image.  
700 0 1 |a Mazur, Laura.  
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