Description: Strategic communications management :

Main Author:	White, Jon.
Other Authors:	Mazur, Laura.
Published:	[London] Economist Intelligence Unit Reading, Mass.: Wokingham, England: Addison-Wesley Pub., c1995..
Series:	The EIU series
Subjects:	Public relations -- > Corporations -- > Case studies. Corporations -- > Public relations. Communication in management. Corporate image.

Physical Description:	xvi, 277 p.; 24 cm..
Bibliography:	Includes bibliographical references (p. 269-271) and index.
ISBN:	0201593769