Introducing mass communication

Main Author: Gamble, Michael, 1943-
Other Authors: Gamble, Teri Kwal.
Published: New York: McGraw-Hill, c1986..
Series:McGraw Hill series in mass communication
Subjects:
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020 0 0 |a 0070227705 (pbk.) :  
050 0 0 |a P90 
090 0 0 |a 001.51   |b GA 
100 0 0 |a Gamble, Michael,   |d 1943-  
245 0 0 |a Introducing mass communication   |c Michael W. Gamble, Teri Kwal Gamble.. 
260 0 0 |a New York:   |b McGraw-Hill,   |c c1986.. 
300 |a xv, 448 p.:   |b ill.;   |c 24 cm.. 
440 0 0 |a McGraw Hill series in mass communication 
504 0 0 |a Includes bibliographies and index. 
650 0 0 |a Mass media.  
700 0 1 |a Gamble, Teri Kwal.  
999 |a 0000023179  |b Book  |c Open Shelf  |e Resource Center