Introducing mass communication

Main Author: Gamble, Michael, 1943-
Other Authors: Gamble, Teri Kwal.
Published: New York: McGraw-Hill, c1986..
Series:McGraw Hill series in mass communication
Subjects:
Physical Description:xv, 448 p.: ill.; 24 cm..
Bibliography:Includes bibliographies and index.
ISBN:0070227705 (pbk.) :