Persuasion, social influence, and compliance gaining

Main Author: Gass, Robert H.
Other Authors: Seiter, John S.
Published: Boston, MA: Allyn and Bacon, c2003..
Edition:2nd ed..
Subjects:
Physical Description:xix, 396 p.: ill.; 24 cm..
Bibliography:Includes bibliographical references and indexes.
ISBN:0205359523