Branding Malaysia

Summary:Provides a road map on how Malaysia can stand out in the global competition for tourism,investment and geopolitical influence.

Main Author: Ls Sya
Published: Petaling Jaya: Oak Enterprise, 2005.
Subjects:
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090 0 0 |a M658.82709595   |b LSS 
100 1 0 |a Ls Sya  
245 1 0 |a Branding Malaysia   |c Ls Sya. 
260 0 0 |a Petaling Jaya:   |b Oak Enterprise,   |c 2005. 
300 |a xi,322p.:   |b ill.;   |c 22cm. 
504 0 0 |a Includes bibliographical references p.301-307 and index p.308-322 
520 |a Summary:Provides a road map on how Malaysia can stand out in the global competition for tourism,investment and geopolitical influence. 
650 0 0 |a Brand choice --   |z Malaysia  
650 0 0 |a Advertising --   |x Brand name products --   |z Malaysia  
651 0 0 |a Malaysia --   |x Advertising  
999 |a 0000035441  |b Book  |c Open Shelf  |e Resource Center