Switch on, switch off : mass media audiences in Malaysia

Main Author: Grenfell, Newell.
Published: Kuala Lumpur New York: Oxford University Press, 1979..
Subjects:
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020 0 0 |a 0195804074  
020 0 0 |a 0195804473 (pbk.)  
050 0 0 |a P96.A83 
090 0 0 |a 301.16209595118   |b GRE 
100 1 0 |a Grenfell, Newell.  
245 1 0 |a Switch on, switch off :   |b mass media audiences in Malaysia   |c Newell Grenfell.. 
260 0 0 |a Kuala Lumpur  |a New York:   |b Oxford University Press,   |c 1979.. 
300 |a xi, 260 p.:   |b maps;   |c 26 cm.. 
500 0 0 |a Includes index. 
500 0 0 |a "Modified version of a dissertation submitted for the degree of Ph. D. at the University of Malaya." 
504 0 0 |a Bibliography: p. [248]-254. 
650 0 0 |a Mass media --   |x Audiences.  
999 |a 0000016327  |b Book  |c Open Shelf  |e Resource Center